Description
Title: Essentials of Marketing, 17th Edition
Author(s): William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
Publisher: McGraw-Hill Education
Description: “Essentials of Marketing” in its 17th Edition provides a comprehensive and contemporary overview of marketing principles and practices. Authored by William D. Perreault Jr., Joseph P. Cannon, and E. Jerome McCarthy, this textbook covers essential topics such as marketing strategy, consumer behavior, marketing research, product development, pricing, promotion, and distribution. The book emphasizes the importance of understanding customer needs and creating value in the marketplace. With its engaging writing style, real-world examples, and practical insights, this edition equips students with the knowledge and skills needed to succeed in today’s dynamic marketing environment. Whether you’re a student studying marketing or a practitioner working in the field, “Essentials of Marketing” serves as an invaluable resource for mastering the fundamentals of marketing theory and practice.
