Description
Fashion Forward: A Guide to Fashion Forecasting 2nd Edition
Summary: “Fashion Forward: A Guide to Fashion Forecasting” offers a comprehensive overview of the fashion forecasting process. Authored by Toby Meadows, this second edition provides insights into the role of fashion forecasting in the industry, covering topics such as trend analysis, consumer behavior, and market research techniques. With updated case studies and examples, the book explores the dynamic nature of the fashion industry and the importance of accurate trend forecasting for fashion businesses.
Author: Toby Meadows
Publisher: Laurence King Publishing
Publication Year: 2016
ISBN-10: 1780679110
ISBN-13: 978-1780679119
