Description
International Marketing (17th Edition) by Cateora, Gilly, and Graham remains a leading textbook in global marketing education. Written by pioneers in the field, this edition provides a comprehensive and well-rounded perspective on international markets by integrating cultural, economic, geographic, historical, linguistic, and religious dimensions.
The text helps students understand the cultural and environmental uniqueness of nations and regions while developing strategic marketing insights for a globalized economy.
Key Features:
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Comprehensive coverage of global marketing strategy
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Integration of culture, history, geography, language, and religion in market analysis
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Examination of technology’s impact on international markets
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Updated content reflecting recent global economic and political shifts
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Contemporary case studies and real-world examples
The 17th edition reflects significant changes in global trade, digital transformation, and emerging markets. Enhanced teaching and learning tools, including digital resources and adaptive learning platforms, support both instructors and students in mastering complex global marketing concepts.
Ideal For:
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International Marketing courses
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Global Business programs
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International Trade and Strategy classes
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MBA and undergraduate Business students
International Marketing, 17th Edition equips students with the analytical frameworks and cultural intelligence required to succeed in today’s interconnected marketplace.
