Description
Marketing for Hospitality and Tourism, 7th Edition:
Summary: “Marketing for Hospitality and Tourism” provides a comprehensive overview of marketing principles and practices in the hospitality and tourism industry. In this 7th edition, the book covers key concepts such as market segmentation, targeting, positioning, branding, product development, pricing, distribution, and promotional strategies specific to the hospitality and tourism sectors. It examines the unique challenges and opportunities facing hospitality and tourism businesses in today’s dynamic marketplace. With its case studies, industry examples, and practical insights, this textbook equips students with the knowledge and skills needed to succeed in marketing roles within the hospitality and tourism industry.
Authors: Philip Kotler, John T. Bowen, and James Makens are among the authors of this book.
Publisher: Pearson
Publication Year: 2016
ISBN-10: 0134151922
ISBN-13: 978-0134151922
