Description
Review of Marketing Research explores the evolving role of marketing in a rapidly changing digital world, with a strong focus on how Artificial Intelligence (AI) is transforming the field. This insightful volume pushes the boundaries of traditional marketing by examining how modern technologies can be used to create better customer experiences and contribute to a more innovative and connected society.
Written by leading scholars and researchers, the book analyzes how AI is shaping—and being shaped by—modern marketing practices. It covers a wide range of topics, including AI-driven personalization, pricing strategies, content generation, customer feedback analysis, Natural Language Processing (NLP), image analytics, deep learning, and the growing use of virtual assistants and chatbots.
The book also explores how AI helps businesses identify, structure, and prioritize customer needs, enabling more effective decision-making and data-driven marketing strategies. By examining the intersection of technology, consumer behavior, and business innovation, this volume provides valuable insights into the future of marketing research.
Each chapter features thought-provoking discussions and contemporary research, making this book an essential resource for marketing professionals, researchers, students, and anyone interested in the impact of AI on modern marketing and consumer engagement.
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