Description
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts, 23rd Edition
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts, 23rd Edition is one of the most widely adopted and respected strategy textbooks in business education. Recognized as a benchmark in strategic management instruction, this market-leading text provides a clear, engaging, and conceptually balanced approach to understanding how organizations develop and implement successful competitive strategies.
Designed for undergraduate and MBA students, the book combines the latest developments in strategic management theory with practical applications that prepare students to analyze business environments, build sustainable competitive advantages, and execute effective business strategies.
The 23rd edition features one of the clearest explanations of the value-price-cost framework, helping students understand how companies create and capture value in competitive markets. It also integrates the resource-based view (RBV) of the firm, with contributions from renowned strategy scholar Margaret Peteraf, providing insights into both single-business and multi-business strategies.
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