Statistics for Management and Economics – eBook

Description

Statistics for Management and Economics, 12th Edition by Gerald Keller helps managers, economists, and business students understand and apply statistical methods to real-world business problems. Rather than emphasizing calculations alone, this bestselling textbook focuses on practical applications, showing students how statistical tools support better business and economic decision-making.

A unique three-step ICI problem-solving approach — Identify, Compute, Interpret — provides a clear framework for solving statistical problems. Students first identify the appropriate statistical technique based on the objective and type of data, then compute the statistics by hand or with tools such as Excel, XLSTAT, and STATA, and finally interpret the results within the context of the original business problem.

Throughout the book, data-driven examples and more than 30 real-world cases demonstrate how marketing managers, financial analysts, accountants, and economists use statistics in professional settings. Thousands of exercises and datasets featuring real-world information from individuals, sports teams, and financial markets give students extensive opportunities to practice statistical analysis.

The accompanying MindTap digital resources provide additional learning activities and include the XLSTAT commercial Excel add-in, helping students develop practical data-analysis skills alongside their understanding of statistical concepts. This edition is an excellent resource for courses in business statistics, management, economics, finance, accounting, and data analysis.