Description
Title: Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders, 2014th Edition
Authors: Matthew W. Ragas, Ron Culp
Publisher: Palgrave Macmillan
Description:
“Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders” provides a comprehensive guide for strategic communicators to navigate the intersection of business and communication. Authored by Matthew W. Ragas and Ron Culp, this edition, published by Palgrave Macmillan in 2014, offers insights into the evolving role of communicators in creating shared value for organizations and their stakeholders. Ragas and Culp delve into key topics such as corporate social responsibility, reputation management, crisis communication, and stakeholder engagement, providing practical strategies and real-world examples to help communicators effectively align their efforts with organizational goals. Whether you’re a communication professional, student, or business leader, this edition serves as an invaluable resource for understanding the strategic importance of communication in driving organizational success and fostering mutually beneficial relationships with stakeholders.
