Description
Title: Consumer Behaviour, 4th Edition
Authors: Jim Blythe
Publisher: SAGE Publications Ltd
Description:
“Consumer Behaviour,” authored by Jim Blythe, presents a comprehensive exploration of the factors influencing consumer behavior in the marketplace. This fourth edition provides a detailed analysis of consumer psychology, decision-making processes, and the impact of social, cultural, and environmental factors on consumer choices. The book covers key concepts such as motivation, perception, learning, attitudes, and consumer research methods. Through real-world examples, case studies, and contemporary insights, Blythe offers readers a deeper understanding of consumer behavior and its implications for marketing strategies. The fourth edition incorporates updated content reflecting the latest trends, technological advancements, and societal changes shaping consumer behavior. Whether you’re a student, marketer, or business professional, “Consumer Behaviour” serves as an invaluable resource for understanding the complexities of consumer decision-making and developing effective marketing strategies to meet consumer needs and preferences.
