Description
E-Commerce 2020–2021: Business, Technology and Society, Global Edition, 16th Edition
Summary: “E-Commerce 2020–2021: Business, Technology and Society” offers a comprehensive exploration of the dynamic field of electronic commerce. Covering topics such as online business models, digital marketing, e-payment systems, and social and ethical issues in e-commerce, this global edition provides insights into the latest trends and developments shaping the digital marketplace. With a focus on the intersection of business, technology, and society, the book equips readers with the knowledge and skills needed to navigate the rapidly evolving world of e-commerce.
Author Information: Dr. Kenneth C. Laudon is a renowned expert in information systems and e-commerce, with a wealth of experience in research, teaching, and consulting. He has authored numerous publications in the field of e-commerce and is widely recognized for his contributions to the understanding of technology’s impact on business and society. Dr. Carol Guercio Traver is a respected educator and researcher specializing in e-commerce and digital marketing. She brings a wealth of practical experience to her work, having collaborated with leading organizations to develop and implement e-commerce strategies.
Publisher: Pearson
Publication Year: 2020
ISBN-10: 1292344169
ISBN-13: 978-1292344166
