Description
Introduction to Mass Communication 11th Edition
Summary: “Introduction to Mass Communication” provides a comprehensive overview of the field of mass communication, covering topics such as media history, theory, and effects. This 11th edition explores the evolving landscape of mass media, including digital media, social media, and globalization. With engaging examples and case studies, this book offers students a foundational understanding of mass communication and its role in society.
Authors: Stanley J. Baran and Susan R. Davis are the authors of this book.
Publisher: McGraw-Hill Education
Publication Year: 2017
ISBN-10: 0073526215
ISBN-13: 978-0073526218
