Description
Strategic Market Management 11th Edition
Summary: “Strategic Market Management” offers a comprehensive guide to strategic marketing planning and management. This edition covers key topics such as market analysis, competitive positioning, market segmentation, branding, innovation, and strategic implementation. With updated examples and case studies, the book provides insights into effective strategies for building and sustaining competitive advantage in dynamic markets. It is an essential resource for students and practitioners seeking to navigate the complexities of strategic marketing in today’s business environment.
Authors: David A. Aaker and Damien McLoughlin
Publisher: Wiley
Publication Year: 2021
ISBN-10: 1119576516
ISBN-13: 978-1119576517
