Description
Authors: Bruce Hanington, Bella Martin
Year of Publication: 2012
Publisher: Rockport Publishers
ISBN-10: 1592537561
ISBN-13: 978-1592537563
Description:
“Universal Methods of Design” by Bruce Hanington and Bella Martin is an indispensable resource for designers, researchers, and innovators looking to enhance their problem-solving skills and design processes. This comprehensive guide presents 100 versatile methods that can be applied across various design disciplines to address complex challenges and generate innovative solutions.
Organized into five sections—Research, Analysis, Synthesis, Ideation, and Implementation—the book covers a wide range of research and design techniques, including ethnography, card sorting, brainstorming, prototyping, and usability testing. Each method is accompanied by clear explanations, practical examples, and visual aids to facilitate understanding and application.
Whether you’re designing products, services, or experiences, “Universal Methods of Design” offers a wealth of tools and strategies to inform your design process and improve outcomes. With its accessible format and diverse array of methods, this book serves as an invaluable resource for designers at all levels of expertise.
