Description
Culture Change in Four Steps provides executives, consultants, HR professionals, and organizational development specialists with practical tools and insights for understanding and implementing successful cultural change. Built around four iterative phases of culture change, the book explains how large-scale transformation can happen through the concept of viral change.
Drawing on applied psychology, behavioral economics, neuroscience, and real-world case studies, the book connects research with practical strategies that organizations can use to influence behavior, shift mindsets, and create lasting cultural transformation.
The book explores culture change in a variety of organizational settings, including digital transformation, New Work, startups, medium-sized businesses, global corporations, and public organizations. Practical examples help readers understand how cultural transformation works in real-world situations and how change agents can respond to resistance.
Readers will also find guidance on using emotional intelligence and mindfulness to build resilience and navigate challenging change processes. Illustrations, summaries, success-factor checklists, reflection boxes, and exercises make complex concepts easier to understand and apply.
Whether you work in leadership, human resources, consulting, or organizational development, this book offers a structured and practical framework for understanding behavioral change, mindset transformation, and organizational culture change.
Reviews
There are no reviews yet.