Corporate Communication: A Guide to Theory and Practice – eBook

Description

Corporate Communication: A Guide to Theory and Practice, 6th Edition provides students and communication professionals with a comprehensive introduction to the theory, strategy, and practice of corporate communication. Fully revised to reflect the rapidly changing communication environment, this edition explores emerging trends in social media, new technologies, CEO activism, corporate character, and organizational purpose.

The sixth edition offers updated coverage of the changing media landscape while examining how organizations communicate with employees, customers, stakeholders, and the wider public. It provides deeper discussion of employee communication, crisis communication, leadership communication, and sustainability, helping readers understand how effective corporate communication supports organizational goals and reputation.

New case studies and reflective questions demonstrate how communication theories and strategies operate in real-world organizations. Featured companies include Apple, Facebook, Gillette, Lenovo, and Nestlé, giving students practical examples of communication challenges and opportunities across different industries.

This textbook is particularly valuable for students studying Corporate Communication, Organizational Communication, Strategic Communication, Public Relations, and Marketing Communications. It is also a useful reference for communication and marketing professionals seeking to strengthen their understanding of contemporary corporate communication practices.