Description
Exploring Strategy, 13th Edition by Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, and Kevan Scholes provides a comprehensive and practical introduction to strategic management for students, managers, and future business leaders. With more than one million copies sold worldwide, the textbook combines strategic theory with real-world examples to help readers develop the ability to think and act like effective managers.
The 13th edition has been thoroughly updated to reflect the latest developments in strategic management and the challenges facing organizations today. It explores fundamental questions such as how organizations prosper, grow, innovate, and adapt to change, covering organizations ranging from entrepreneurial start-ups and multinational corporations to charities and government agencies.
A major addition to this edition is the new chapter “Working with Strategy,” which helps students develop practical strategic-thinking skills and provides guidance for approaching case analyses and strategy assignments.
The textbook also gives greater emphasis to three important contemporary themes: sustainability, non-profit organizations, and digital strategy. Extensive case studies featuring well-known organizations such as Alibaba, Airbnb, Amazon, Alphabet, IKEA, and Uber help students connect strategic management concepts with real-world business decisions.
By combining theory, practical tools, case analysis, and contemporary examples, Exploring Strategy, 13th Edition helps students understand how strategic decisions are developed, implemented, and evaluated in complex and rapidly changing organizational environments.
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