Description
Principles and Practice of Marketing (9th Edition) by McGraw-Hill offers a modern and comprehensive introduction to marketing in today’s digital world. This leading textbook focuses on creating customer value while explaining the core marketing mix (4Ps) and real-world business strategies.
The book is fully updated with the latest trends in digital marketing, social and ethical marketing, data analytics, artificial intelligence, and influencer marketing. Through practical examples and global case studies, students gain valuable insights into how major brands like Amazon, Zara, IKEA, Apple, and Manchester City FC apply innovative marketing techniques.
This ninth edition features a brand-new chapter on Digital Marketing, enhanced “Marketing in Action” sections, and over 44 updated end-of-chapter cases. These resources help learners understand marketing in retail, technology, services, and global markets.
With its strong focus on customer value, technology, and real business applications, Principles and Practice of Marketing (9th Edition) is an ideal textbook for marketing students, business learners, and professionals seeking up-to-date marketing knowledge.
